What is the Subaru Love Promise?
The Subaru Love Promise initiative is dedicated to supporting teachers and students as they start the new school year, ensuring everyone has the tools they need to succeed. Many students face financial challenges that make basic school supplies like notebooks, pencils, and backpacks out of reach, creating barriers to learning. Subaru recognizes this need and has stepped in to help bridge the gap, providing essential supplies so every child, regardless of their background, has an equal opportunity to thrive in the classroom.
In addition to helping students, the initiative also aims to ease the burden on teachers, who often spend nearly $900 annually out of their own pockets on classroom supplies—an expense many cannot afford but feel is necessary. Subaru, the largest corporate supporter of AdoptAClassroom.org, has taken a proactive role in addressing this issue. As part of this effort, Subaru has partnered with AdoptAClassroom.org to directly support local schools. Through this partnership, Subaru provides $500 in funding per classroom at various schools across the country, helping to equip students and teachers with the resources they need.
By working with local schools and communities, and leveraging Subaru’s role as AdoptAClassroom.org's largest corporate supporter, the Subaru Love Promise initiative delivers tangible support to those who need it most, fostering a brighter future for both students and educators.
Community
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and our retailers will have helped nearly 900,000 children and adults in urgent need so far.
Environment
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle
Health
Subaru believes we should all have a chance to lead a healthy life. That’s why for the past 10 years, Subaru and its retailers like us have partnered with The Leukemia & Lymphoma Society® (LLS) and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our united efforts during this decade-long partnership with LLS, we’ve supported nearly 500,000 cancer patients nationwide. Together, we are proud to be LLS’s largest automotive donor.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning® by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.
Pets
Subaru believes all pets deserve a loving home. That’s why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We’re proud to be the largest corporate donor to the ASPCA.
The Subaru Share the Love® Event
Subaru and its retailers believe in giving back to our communities. That’s why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work. Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.
How Bill Kolb Jr. Subaru is Committed to Community Outreach
Bill Kolb Jr. Subaru has consistently demonstrated our commitment to the community through the "Loves to Care" initiative. We have partnered with the Nyack Infusion Center to provide care and support for patients in need. Additionally, we’ve hosted Pet Adoption Days, bringing families and pets together, and supported Operation Warm to provide coats for children during winter. Through the "Subaru Loves Learning" initiative, we have participated in adopting classrooms, helping provide essential resources and support to teachers and students. This dedication to education and community showcases our mission to make a meaningful difference in people's lives. Bill Kolb Jr. Subaru has also collaborated with the Make-A-Wish Foundation, helping to make dreams come true for children facing critical illnesses.
