The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bill Kolb Jr. Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Hi Tor Animal Shelter

Boy Scouts Troop 121

South Orangetown Middle School

Nyack Homeless Project

Leukemia & Lymphoma Society

Did Bill Kolb Jr. Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bill Kolb Jr. Subaru

Subaru and Bill Kolb Jr. Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

300 Miles of Love - James R

Jim Raffone, JAR of Hope's Founder and CEO, along with 3 JAR of Hope teammates set out on an 8-day, 300-mile walk from Massachusetts to Millstone, New Jersey, to raise awareness about Duchenne muscular dystrophy. A terminal children's disease that currently has no cure. On Friday, July 16th, Jim along with the JAR of Hope team were greeted by approximately 30 employees of Bill Kolb Jr. Subaru about a mile and a half out from the dealership and walked in solidarity with them back to the showroom, which was one of the stops on the route returning to New Jersey. Chris Flood, the general manager, along with the employees of Bill Kolb Jr. Subaru, went above and beyond getting involved with JAR of Hope and our cause. They wore shirts with the JAR of Hope logo for the walk, reached out to the community and customers of Bill Kolb Jr. Subaru to educate them on our organization in an effort to spread awareness about Duchenne muscular dystrophy, which is a rare, pediatric disease. They reached out for support from the community, and even set up a fundraising platform on JAR of Hope's website, as well as pledging to donate to JAR of Hope for every car sold from July 14th through July 31st. Donations received by JAR of Hope help fund a therapy called JAR914, which is an experimental therapy that we give to the boys in our study every 90 days that has shown positive results within 10 days of treatment. The human study began in December of 2019 and because of the positive effects the treatment has had on the boys, that drove us to file an IND with the FDA so that we can have 12 additional children on the therapy. Bill Kolb Jr. Subaru is helping us change lives!

300 Miles of Love

Eagle Scout Project - Christopher M

I am a Volunteer Firefighter and for my Eagle Scout Project I decided to build a Low Angle Rope Training Course that The Greenwood Lake Fire Department would use to train area firefighters. I needed support to raise the funds to buy the needed materials and Bill Kolb Jr. Subaru generously stepped up and provided the funding needed to complete my project. I am happy to say that I completed my project and was recently awarded the rank of Eagle Scout. Photos of the ramp, dedication plaques and my Eagle Scout Letter is attached. Thank you, Bill Kolb Jr. Subaru for your support and for making this possible.

Eagle Scout Project

Bill Kolb Jr. Subaru is always there for us. - Debbie D

We at Hi-Tor Animal Shelter value our partnership with Subaru greatly. One of Subaru’s Love Promises is their care for pets, and they have made a positive impact in the community by helping shelters around the county. Subaru recognizes the indisputable fact that over 6.5 million pets go into shelters every year. By conducting pet adoption events and partnering with their retailers to provide shelter supply kits, Subaru leads by example in care for abandoned pets. Since 2015, Subaru has helped over 230,000 animals all over the country. Hi-Tor Animal Care Center recognizes the efforts by Subaru keeping with their values of community building and providing more than just cars to their customers. Using their popular brand and value recognition among the community, Subaru strives to bring awareness and change to how pets are treated in our society. Being a trusted brand, people like to volunteer and partner with Subaru to help pets in need. We are very appreciative of the many donations and events that Subaru has helped conduct with our shelter. At Hi-Tor, our values of accepting all and any pets, being a no-kill shelter, and striving daily to improve the lives of pets, align closely with the philanthropic ideas at Subaru. We look forward to continuing this partnership and help make a positive impact on the lives of pets, and the larger community around us.

Bill Kolb Jr. Subaru is always there for us.

Customer Service and Dedication - Thomas C

Over the past several years I've had the opportunity to observe and work with the staff at Bill Kolb Jr. Subaru from different perspectives. As one of the beneficiaries of the Subaru Share the Love campaign and as a customer. As the CEO of Make-A-Wish Hudson Valley I have come to see and be inspired by the dedication of all the staff to this great campaign that truly makes a difference in our community. They have taken the time to truly understand our mission and their spirit to make the campaign a success is palpable. In fact, during the 2019 campaign, Bill Kolb Subaru was the #1 dealership in the United States in total funds raised for Make-A-Wish. A truly remarkable achievement that is bringing hope to so many wish kids and their families who really need it. The staff at Bill Kolb has managed to blend top business expertise and customer service with a dedication to truly make a difference for the charities that Subaru so generously supports.

The Wish House
Customer Service and Dedication

Nyack Homeless Project Partners with Subaru - Litany B

The Nyack Homeless Project, and all Volunteers know that without the help of Chris Flood and Bill Kolb Jr. Subaru we would crucially be limited in our effort to feed and clothe over 8000 men, women, teens and especially children during the cold winter months throughout Rockland County. We are happy to partner with a company and people that have compassion, commitment, and caring especially during this time of Covid-19 when even more people are in need. Thank you. Bill Kolb Jr. Subaru is truly a cherished member of the Nyack Homeless Project Family. Litany Burns, Director NHP Bill Kolb Jr. Subaru’s relationship with the Nyack Homeless Project makes such a difference every year. Together we build community and partnership to help feed and clothe Rockland through the winter. This year more than ever, the need is enormous, so the aid we receive with you goes toward buying food and winter clothes to help our most vulnerable neighbors. Tamar MacCallan-Finkelman We all know leader position this year is rough on so many people. Nyack Homeless Project has always tried to help everyone we can, and this year especially we have such an important job to do. With Bill Kolb Jr. Subaru’s donation, we will be able to get many more supplies that we need. This incredible donation will be such an important contributor to our yearly donations to shelters. Even though Bill Kolb Subaru’s donations have always been such a huge help to our project, this year the donations have been above and beyond and are truly incredible. Thank you so much! -Talia Spatz, Youth Coordinator

Nyack Homeless Project
Nyack Homeless Project Partners with Subaru

Supporting our First Responders and Boy Scouts - Alexander N

I write this letter in appreciation of Bill Kolb Jr Subaru and their employees. My Name is Alexander J Nicholas, I am the First Assistant Chief of Greenwood lake Volunteer Fire Department. One of our Junior members is working on his Boy Scout Eagle Project and needed a lot of assistance with a considerably large project, to benefit the Fire Department and the Community as a whole. Christopher Minns designed and set out to build a low angle rescue climbing course, for our mountain rescue division of the fire department. Christopher’s training course is as tall as a small house, and almost as big as one. The structure is heavy timber, treated wood, construction for strength to allow numerous rescue personnel descending and ascending at once, while simulating various basket and rope rescue operations. As a department, we are frequently called to duty on the Appalachian Trail, throughout the year for many rescues. Christopher, as a junior member of our fire department, has participated in numerous rescues on the mountains and saw the need for better, more accessible, training. After numerous recommendations that Christopher look for a smaller project, he persisted. He got Boy Scout board approval for his project and set out to work. This being a large and very expensive project for a 17-year-old, he needed help. Christopher raised as much funding as he could, but with COVID and employment difficulties throughout our heavy hit area, he fell very short. As he was close to cancelling and accepting a much smaller project, he called Bill Kolb Jr Subaru to ask for help, as they have been friends of our local community for years. They could not be more willing to help, in fact, they offered to fund everything he was short, if it allowed him to complete his Eagle Project and help our community. Bill Kolb Jr Subaru saw this as both a worthwhile and monumental size Project. We thank Bill Kolb Jr Subaru for always stepping in and helping everywhere they are given an opportunity to make a difference.

Supporting our First Responders and Boy Scouts

Always Willing to Go Above and Beyond - Richard B

Boy Scout Troop 121 was able to expand our efforts and the benefits to our community this year. As a direct reflection of our efforts and help last year, we were asked if we could expand our local terror trail to include surrounding villages and towns. Poised with the problem of more that doubling the size of our attendance and entertaining an estimate of over 2000 people, essentially by Boy Scouts, this was becoming a large problem. We decided to ask for help to pull this off. The volunteer Fire department, stepped up, the village stepped up, the police were brought in, even the Volunteer Ambulance Service agreed to attend. All to keep the crowd safe. We asked all the local businesses for help with some success. Then we contacted Bill Kolb Jr Subaru and asked for their help again this year, only now on a much larger scale, and of course Bill Kolb Jr Subaru stepped right up, big time with volunteers, some financing, and even some very creative guidance to help us out.As things came together our shortcomings more pronounced, and having been declined by others, we needed even more help, and again to our rescue, Bill Kolb Jr Subaru stepped up!! Fast forward to the end of the night,We sent over 2,000 people down our scout-built terror trail. We entertained well over 1,000 kids in our bounce house obstacle courses, slides, and rooms. We were successful in entertaining the adults in the crowd with our live rock band, and we were able to keep up with enough food and drinks for everyone, all night long.Without the people willing to help like Bill Kolb Jr Subaru, helping with volunteers, financing, and creative ideas to help us pull this all together, there is no possibility that about 10 parents and 30 scouts would be able to pull it off successfully.Thank You very much for all your help. 2019 Troop 121 haunted Terror Trail was a major success!!P.S. we are being told after this incredible success, we should be planning on at least 3,500 next year!!

Always Willing to Go Above and Beyond

Bill Kolb Jr Supports SOMS - Chad C

Thanks to Bill Kolb, Jr. Subaru for donating science books and a $1,000 Staples gift card to South Orangetown Middle School today, as part of the Subaru Loves Learning initiative! “We appreciate the opportunity to receive additional classroom resources to expand our students’ STEM learning experiences,” said Principal Dr. Chad Corey, who joined Deena Kramarcyzk and Michael Ryan’s science class in accepting the donation from dealership representatives. Subaru and the American Association for the Advancement of Science have been partnering for the past five years to “broaden students’ worlds with the study of science, engineering and innovation” through the program, which provides schools with titles selected as winners and finalists of the AAAS/Subaru SB&F Prize for Excellence in Science Books. This is the second time that SOMS has been a program beneficiary; Bill Kolb, Jr. Subaru first donated books to the school in 2017.

South Orangetown Middle School
Bill Kolb Jr Supports SOMS

Subaru First Responder - sye D

I was a witness to a terrible accident and a perfect example of real human compassion.It was about 3:30 in the afternoon when I saw a vehicle come off the main road and speed through the entire Subaru service center parking lot and rolling over as it hit a stone wall at the edge of the parking lot. Moments later I saw a man run out of Bill Kolb Jr Subaru to the overturned vehicle and start talking to the women that was inside the vehicle through the windshield. He was telling her to stay calm, at the same time instructing another bystander to call 911 and to ask for an ambulance and fire dept. After a few minutes of the man talking to her through the overturned vehicles windshield, I could hear her start screaming. At this point I saw the man jump up on the roof of the vehicle next to hers, break the driver’s window and reach in to lift and hold the women. After about 10 minutes of holding the victim and talking to her, he asked another Employee to go to his truck and get a rescue strap out of his coat. A minute later I saw the employee arrive back with a Greenwood Lake Fire Department coat and pull a red strap out of the pocket. he appeared to wrap the strap around the women in the car and asked another bystander to assist in holding her. Shortly after that the local fire department, an ambulance, and a lot of police all arrived at the dealership. The Fire department looked over the vehicle and began to cut through the windshield to get to the women, I would assume to relieve the Subaru employee who was holding the women up for quite some time at this point. The fire department used the jaws of life to begin cutting the roof off the vehicle, at the same time they were cutting through the windshield to get in. The whole time this Subaru employee was holding up the victim, talking calmly to her, telling her she was going to be OK, and relaying questions and answers to the ambulance crew. After about 25 minutes of this man holding up this victim, the fire department were able to get inside to the victim and relieve the Subaru employee. The man climbed off the vehicle, looking drained and was shaking his shoulders and rubbing his chest, apparently very sore. This Subaru employee I later found out was the Service and Parts Director Joe Minns. He is a Greenwood lake Firefighter, a Boy Scout Leader, and most obviously a great leader as his employees seem to love him. People like this are why I buy Subaru!! S.D. P.S. I later found out the women had a broken pelvis.

Subaru First Responder

Bringing Warmth and Love to Patients! - Daniela V

Bill Kolb JR Subaru and The CTWHV Chapter of the Leukemia & Lymphoma Society (LLS) have partnered to make a difference in the lives of people battling cancer in the Nyack community. The partnership called Subaru Loves to Care provides warm blankets and loving messages of hope and inspiration written by Subaru customers to patients fighting cancer at Montefiore Nyack. HUGE Thank you to Bill Kolb, JR. Subaru for donating 80 beautiful blankets to Montefiore Nyack to spread warmth to their patients. Patients are in the infusion center for hours at a time and these blankets keep them warm as they are going through treatments. On behalf of LLS and everyone fighting or in remission from cancer and the people who love them, huge and heartfelt thanks to Bill Kolb, JR. Subaru and the entire Bill Kolb, JR Subaru family for joining the LLS mission to create a world without blood cancer.

Leukemia & Lymphoma Society
Bringing Warmth and Love to Patients!