What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Bill Kolb Jr. Subaru dedicated locally to the Love Promise?

We believe in being a positive force in the community where we live and work, not just with donations, but with actions that set an example for others to follow. We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion. We believe that we are more than a car company.

  • Hi-Tor Animal Shelter
  • Make-a-Wish Hudson Valley|Nyack Homeless Project|Toys for Tots
  • Grandview Elementary School|Tappan Zee High School
  • TerraCycle
  • The Leukemia & Lymphoma Society|Jar of Hope

Love Promise Stories from Bill Kolb Jr. Subaru

Subaru and Bill Kolb Jr. Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Above and Beyond

Rockland BOCES' CTEC is honored to nominate Bill Kolb Jr Subaru as the recipient of the 2022 National Disability Employment Awareness Month Award. I cannot say enough about Bill Kolb Jr Subaru and their dedication to education. They have mentored many of our students and have offered them employment. They go ABOVE AND BEYOND allowing students to come during their class time. We are truly grateful for the partnership we have in enriching our youths future.


The Nyack Homeless Project is a non-profit, non-sectarian group of volunteers that believes 'No One Should Be Cold or Hungry During the Cold Winter Months.' With the help of Bill Kolb Jr. Subaru the NHP donates: boxed/canned food, new warm coats, hats, gloves, socks and toiletries to over 5000 men, women, families, especially children throughout Rockland County. The NHP also feels young people should give back to their communities and offers a Youth Coordinator Program to help learn leadership through caring.

Spreading Warmth to Patients!

We have partnered with Bill Kolb Jr Subaru to spread the hope, love and warmth to patents at Montefiore Nyack. We were able to donate 80 beautiful blankets to the hospital to spread to their patients. Patients are in the infusion center for hours at a time and these blankets keep them warm as they are going through treatments. The staff at the hospital were very appreciative to be chosen for the blanket donation. Thank you Bill Kolb Jr Subaru!!

Bryan's wish to go to the MLB All-Star Game

The funds raised during the Share the Love campaign are used to help grant local wishes for kids like Bryan, 17, who wished to go to the 2022 MLB All-Star Game. Due to COVID-19, Bryan’s wish was postponed for two years but his resilience never wavered, he looked forward to meeting his baseball heroes – including NY Yankee, Aaron Judge. While fighting his illness, Bryan anxiously counted down the days until his wish would come true. His wish was recently granted in Los Angeles, and he was able to experience the Futures Game, Celebrity Softball Game, the Home Run Derby, and the MLB Draft in addition to the All-Star Game itself! He had a jam-packed wish, and it wouldn’t have been possible without the support of community supporters like you, our friends at Subaru.

See More Stories

We’d love to hear from you.

Did Bill Kolb Jr. Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Contact Us
Bill Kolb Jr. Subaru 41.043480, -73.946140.