The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We'd love to hear from you.

Did Bill Kolb Jr. Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We're aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Bill Kolb Jr. Subaru dedicated locally to the Love Promise?

We believe in being a positive force in the community where we live and work, not just with donations, but with actions that set an example for others to follow. We believe in building lifelong relationships with our customers, earning their trust and exceeding their expectations by providing customer service with integrity and compassion. We believe that we are more than a car company.

  • Hi-Tor Animal Shelter
  • Make-a-Wish Hudson Valley|Nyack Homeless Project|Toys for Tots
  • Grandview Elementary School|Tappan Zee High School
  • TerraCycle
  • The Leukemia & Lymphoma Society|Jar of Hope

Love Promise Stories from Bill Kolb Jr. Subaru

Subaru and Bill Kolb Jr. Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Subaru Loves to Care with The Leukemia & Lymphoma Society

In a heartwarming partnership, Bill Kolb Jr. Subaru and The Leukemia & Lymphoma Society® (LLS) have combined forces to make a tangible difference in the lives of those undergoing cancer treatment. Bill Kolb Jr. Subaru has proven to be a beacon of generosity and care, demonstrating a genuine commitment to our shared mission of creating a world free from blood cancer. Together, with the support of Montefiore Nyack, Bill Kolb Jr. Subaru has generously contributed 80 comforting blankets to the patients who are undergoing treatments, often spending long hours in the infusion center. These blankets serve as a symbol of warmth and solidarity, enveloping patients with a sense of comfort during their journey towards recovery. Recognizing the significance of easing the journey for patients, Bill Kolb Jr. Subaru has generously offered 10 patient care kits. These kits encompass essential items that enhance the comfort and well-being of patients during their hospital stays. These thoughtfully curated care kits provide not only practical support but also convey a message of care and understanding. Moreover, the outpouring of love and encouragement from Subaru customers has been truly heartening. Their heartfelt messages of hope and inspiration, collected by Bill Kolb Jr. Subaru, have been a source of comfort and strength for the patients at Montefiore Nyack. These messages remind patients that they are supported by a caring community, and that they are not alone in their battle. LLS extends its deepest gratitude to the entire Bill Kolb Jr. Subaru family for embodying the spirit of compassion and for standing by us in our commitment to eradicate blood cancer. Your dedication serves as a powerful example of what can be achieved when a community rallies together to make a difference. The impact of your support reaches far beyond the material contributions; it is a testament to the strength of human connection and the capacity for kindness. On behalf of the patients, their families, and the entire LLS community, we extend our heartfelt appreciation to Bill Kolb Jr. Subaru. Your partnership demonstrates that together, we can illuminate the path towards healing, hope, and a future free from blood cancer.

Random Acts of Kindness Day

On Friday, February 17th, Volunteers from the Nyack Homeless Project were invited to Bill Kolb Jr. Subaru. Socks are one of the most widely requested items at Homeless Shelters and Bill Kolb Jr. Subaru came through for us in a big way, donating eight boxes of socks. The picture shows team members from both Bill Kolb Jr Subaru and the Nyack Homeless Project. Talk about a coordinated effort...check out their socks! Thank you, everyone who participated.

Bill Kolb Subaru Help Surprise Wish Kid Beau Before His Wish To Go Skiing In February 2023.

On Tuesday, December 20th, 18-year-old Beau of Sloatsburg, New York in Rockland County received the surprise of a lifetime – finding out that his wish to go visit to the Doppelmeyer Facility in Utah will be coming true, led by Make-A-Wish Hudson Valley and Bill Kolb Jr. Subaru. Beau, who courageously battles a critical, life-threatening illness, was completely unaware that his wish would be revealed on Tuesday afternoon. He thought he was bringing in his Subaru for routine maintenance when in fact we worked with the family and longtime community and corporate partner, Bill Kolb Jr. Subaru, to surprise him right before the holidays. Beau was thrilled when he was given a walkaround tour of the 2023 Outback Wilderness Yeti Edition designed by Bill Kolb Jr. Senior Sales Manager, Joseph Postighone. Because of Beau’s love for science and engineering, the vehicle walkaround tour was a perfect way to start his surprise wish reveal. As Joe showed Beau all the bells and whistles with the vehicle including custom Yeti-designed car logo, headrests and pinstriping – his family and Make-A-Wish staff were quietly getting ready to surprise him. At the end of the tour, when opening the trunk, Beau was presented with exciting gifts from, Pedigree Ski Shop in Bedford, NY, to help prepare Beau for his trip – including goggles, gloves, multi-functional neck tube, and ski socks. Finally, the scene was set to surprise Beau who turned around to see his family and supporters holding a sign that read “Your wish is granted” – the group included Beau’s family along with Make-A-Wish staff, Subaru employees – who together, helped deliver hope and joy into Beau’s life when it needed most. Because of Beau’s interest in science and engineering, the tour around the vehicle foreshadows his upcoming wish experience which will include a visit to the Doppelmeyer Facility in Utah to learn more about the process of how ski lifts are engineered from design to execution. He and his family are also avid skiers, so they will get to ski while they are visiting Utah. As part of the Subaru Share the Love® Event, Nov. 17 through Jan. 3, 2023, Subaru of America will donate $250 for every new Subaru vehicle purchased or leased nationwide to the customer's choice of participating national charities, including Make-A-Wish. As a proud supporter of Make-A-Wish since 2011, Subaru is honored to support this wish for such an inspirational and resilient child. This year, multiple Make-A-Wish chapters across many Subaru retailer locations have been chosen as hometown charities, to which customers will be able to direct their support. Locally, Bill Kolb Jr. Subaru selected Make-A-Wish Hudson Valley for their hometown charity and will additionally donate $25 to the chapter for each sold or leased vehicle. “We wanted to help make this wish reveal something Beau would never forget”, said, Chris Flood, General Manager of Bill Kolb Jr. Subaru. To learn more about how to join Subaru and others in making life-changing wishes possible for children with critical illnesses, visit

Above and Beyond

Rockland BOCES' CTEC is honored to nominate Bill Kolb Jr Subaru as the recipient of the 2022 National Disability Employment Awareness Month Award. I cannot say enough about Bill Kolb Jr Subaru and their dedication to education. They have mentored many of our students and have offered them employment. They go ABOVE AND BEYOND allowing students to come during their class time. We are truly grateful for the partnership we have in enriching our youths future.


The Nyack Homeless Project is a non-profit, non-sectarian group of volunteers that believes 'No One Should Be Cold or Hungry During the Cold Winter Months.' With the help of Bill Kolb Jr. Subaru the NHP donates: boxed/canned food, new warm coats, hats, gloves, socks and toiletries to over 5000 men, women, families, especially children throughout Rockland County. The NHP also feels young people should give back to their communities and offers a Youth Coordinator Program to help learn leadership through caring.

Spreading Warmth to Patients!

We have partnered with Bill Kolb Jr Subaru to spread the hope, love and warmth to patents at Montefiore Nyack. We were able to donate 80 beautiful blankets to the hospital to spread to their patients. Patients are in the infusion center for hours at a time and these blankets keep them warm as they are going through treatments. The staff at the hospital were very appreciative to be chosen for the blanket donation. Thank you Bill Kolb Jr Subaru!!

Bryan's wish to go to the MLB All-Star Game

The funds raised during the Share the Love campaign are used to help grant local wishes for kids like Bryan, 17, who wished to go to the 2022 MLB All-Star Game. Due to COVID-19, Bryan’s wish was postponed for two years but his resilience never wavered, he looked forward to meeting his baseball heroes – including NY Yankee, Aaron Judge. While fighting his illness, Bryan anxiously counted down the days until his wish would come true. His wish was recently granted in Los Angeles, and he was able to experience the Futures Game, Celebrity Softball Game, the Home Run Derby, and the MLB Draft in addition to the All-Star Game itself! He had a jam-packed wish, and it wouldn’t have been possible without the support of community supporters like you, our friends at Subaru.

See More Stories

We'd love to hear from you.

Did Bill Kolb Jr. Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


Get Directions

252 Route 303, Orangeburg, NY, 10962
Bill Kolb Jr. Subaru 41.043480, -73.946140.